We are three friends who are passionate about the environment and the future of our children. We question what is conventionally accepted and we find alternatives. In 2006 we formed the idea for a clothes company that would reflect the kind of clothing we want for our children.

Our first exciting range for boys and girls is our ‘basics’. From here we will continue to create many more comfortable, tough and beautiful clothes that don’t compromise childhood in the name of fashion.

We love what we do, we love the world we live in and we love our kids! Our clothes reflect the dedication and joy that lie at the heart of our company, and we hope you will enjoy our products as much as we do!

gunnel, lisa and tania