Latest figures show that people are using 25% more resources than the earth can sustain. We are committed, through our company and our products, to make the best environmental choices for our planet and choose organic cotton because:

• organic cotton supports sustainable farming practices. 
• organic farming promotes and maintains soil fertility and encourages agricultural diversity through crop rotation. 
• no toxic pesticides or fertilizers are used in the growing process
• no irritating chemicals are used in the finishing of the fabric. 
• the length of organic yarn is naturally longer and therefore stronger
• the cotton is not weakened through chemical processes or heavy metal dyes.
• organic cotton is soft and durable; perfect for sensitive skin and improves with age
• the EPA (environmental protection association) states that 7 out of the 15 most common pesticides used in conventional cotton fields are possible or known carcinogens. 
• buying just one item of clothing made from organic cotton can prevent over 200gms of chemical fertilisers and pesticides polluting the earth.

Organic is quite simply better for the earth and better for our children.